Saturday, July 16, 2011

Could Facebook Go the Way of Myspace?

I've thought about this, with the launch of Google+.

At Time, "Could What Happened to MySpace Happen to Facebook?":
MySpace fell from grace for several reasons. First, they sacrificed the service's integrity in pursuit of monetization. For those who remember, the user experience declined drastically once the service hit a critical mass.

We were bombarded by ads—highly irrelevant ones and many of a sexual nature (at least mine were). There came a point in time where I literally said to myself that the service had become unusable. I heard the same from a plethora as others as well. The turning point was when they lost control to the advertisers. Their monetization strategy was poor and because of that the site went downhill.

The second reason was because they failed to innovate in order to meet the needs of their users. In short, MySpace ran out of ideas. The site started with the humble idea of giving people their own spaces on the web but never evolved it into much more.

Facebook, on the other hand, has taken a different approach. They have not only been innovating and evolving the service to meet the needs of their users, but they have also been employing a business model that actually works for the service and is valuable to people. This model includes the subtle yet relevant placing of ads.
Facebook has innovated and monetized without sacrificing their network's integrity for the almighty dollar. Facebook also has another market force in their favor, and that is the philosophy of "sunk costs."
Continue reading.

I have two e-mails accounts, Facebook and Twitter, and the blog. Now there's Google+ and I've used it a bit. It's nice, but folks have to prioritize and economize. If Mark Zuckerberg doesn't lose his cool he and Facebook will be fine. Word has it that he blew the video chat launch. See: "Is Facebook’s Video Chat Really ‘Something Awesome’?" Mostly, it all just seems like so much. I think we're too interactive as it is. In any case, Althouse has an upbeat post in Google+, "'4 Reasons Artists Are Loving Google+'."

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